SEO · GEO · Performance Marketing

I get brands found -
by Google, and by AI.

Two years deep in technical SEO, content strategy, and Generative Engine Optimization (GEO) for B2B tech and architecture brands. Below is the actual dashboard data - not estimates - from the accounts I run.

View the proof → Get an audit
125%
Organic traffic growth · 6 months
300+
Monthly qualified leads generated
187
AI citations across 5 platforms
$0
Spent on backlinks - both accounts
How I work

SEO for two audiences: search engines and language models.

Most "SEO" still optimizes for 2019. I build content and technical structure that ranks in classic search results - and gets cited directly inside AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

01

Technical & On-Page SEO

Audits, crawl-error fixes, schema markup, internal linking, meta optimization, Core Web Vitals - the foundation everything else stands on.

02

Researched Content Strategy

Keyword mapping from real user intent - People Also Ask, related searches, bottom-of-page suggestions - turned into long-form, semantically structured content.

03

GEO & AI Citation Building

Structuring content so AI systems can quote it: question-based headings, direct answers, tables, and fact-dense formatting that earns citations in AI Overviews, ChatGPT, Gemini, Perplexity and Copilot.

04

GA4 & Search Console Analytics

Ongoing diagnosis of traffic, indexing status, audience behaviour, and conversion events - so every content decision is backed by data, not guesswork.

05

Lead-Focused Conversion Paths

In-article and sidebar CTAs, lead qualifier forms, and WhatsApp / contact integrations designed to turn blog readers into form-fills.

06

Meta Ads Management

Paid campaigns run alongside organic growth, with ROAS tracking and reporting to keep spend accountable to revenue.

Case Study - 01 / Architecture & Home Design
SmartScale House Design
Role: Freelance SEO & Content Strategist
Engagement: Dec 2024 - Present
Channel: Organic Search + Meta Ads

An online architectural design firm with low organic traffic, almost no keyword rankings, and zero backlinks. Over a two-year engagement, I built their entire SEO and content system from scratch - and ran Meta Ads in parallel - without ever buying a single backlink.

37.9M
Impressions · Image Search (custom range)
41.6K
Clicks · Image Search (custom range)
4.6K+
Organic keywords ranking (Ahrefs)
226
Keywords in Top 3 positions
search.google.com/search-console - Image search results
Google Search Console image search performance for SmartScale House Design
Live Search Console pull - image search alone drives 37.9M impressions and 41.6K clicks across the tracked range, on top of web search performance below.
search.google.com/search-console - Web search results
Google Search Console web search clicks and impressions trend for SmartScale House Design
Web search: 32.2K clicks / 3.17M impressions, average position 7.9. The growth curve from late 2024 through mid-2025 is the direct result of the content and technical SEO program - no paid traffic, no backlinks.
ahrefs.com - Site Explorer Overview
Ahrefs AI citations and backlink profile for SmartScale House Design
AI citation tracking from Ahrefs. Domain Rating sits at just 2.6 with only 68 referring domains - and the content is still being cited by every major AI engine. This is what semantic structure and intent-matching does without authority.

AI Engine Citations

PlatformPagesCitations
Google AI Overview28
101
Copilot15
27
ChatGPT12
24
Perplexity10
18
Gemini14
17
187 total AI citations across 5 platforms - earned through semantic content structure, not paid placement.

Audience reach (GA4, Jan 2025 – May 2026)

analytics.google.com - Traffic Overview
GA4 traffic overview for SmartScale House Design showing global audience and engagement
Global reach with strong international pull - 11K US users, 3.2K China, 2.1K UAE, 1.8K UK, 1.8K Singapore - alongside the core Indian audience across Bengaluru, Pune, Mumbai, Hyderabad, and Chennai.

What the content engine produced

  • 1,400+ form-start events recorded as direct lead signals from the content funnel.
  • 20.9% weekly user stickiness (WAU) - readers returning to the site within the week.
  • Top viewed pages are all blog/service content - 3D Elevation Design, Floor Plan Archives, and Indian Traditional House Design articles lead engagement.
  • 40%+ increase in qualified leads through optimised in-article and sidebar CTAs.
  • Full GMB optimization: category cleanup, service-tag trimming from 50+ to 14 targeted services, and an 8-week post calendar across Nagpur, Pune, Mumbai, Hyderabad, and Ahmedabad.
Strategy note

No backlink campaign was ever run on this domain. Rankings, traffic, and AI citations were earned entirely through keyword mapping built from real user queries - People Also Ask, related searches, and bottom-of-page suggestions - paired with semantically structured, fact-dense content written to match how AI engines extract and quote information.

Case Study - 02 / B2B App Development (MVP)
Oyelabs
Role: Digital Marketing Associate
Engagement: Oct 2024 - Present
Channel: Organic Search + GEO

A B2B MVP app development brand competing for high-intent "clone app" and on-demand startup queries - a category where AI tools are increasingly the first stop for founders researching what to build. End-to-end on-page SEO, GEO, and lead-gen content.

301K
Active users (Jan 2025 – May 2026)
230K
Sessions from Organic Search
300+
Monthly qualified leads
192K
"Clicked price button" events
analytics.google.com - Reports Snapshot, Oyelabs GA4
GA4 reports snapshot for Oyelabs showing organic search dominance and engagement events
Of 297K new users, Organic Search is the single largest acquisition channel - 230K sessions, well ahead of Direct (131K) and every paid channel combined (Paid Search: just 240 sessions).

Lead-intent signals (event tracking)

EventCount
clicked_price_button192K
demo_button_clicked16K
whatsapp_clone_button_click4.3K
pop-up-viewed1.3K
submit (form)637
These down-funnel events are how 300+ monthly qualified leads get tracked and reported to the client - pricing-page intent, demo requests, and direct WhatsApp contact, all sourced from organic content.

GEO results - "clone app" category

Top 10 Google rankings achieved for:

Fiverr clone
InDriver clone
Turo clone

Cited directly in AI responses (ChatGPT / AI Overview) for:

TaskRabbit clone
Uber clone
International audience

Top countries by active users: United States (80K), India (58K), China (34K), Singapore (22K), United Kingdom (8.5K) - a genuinely global B2B audience built almost entirely on organic and GEO content for a category most agencies still target with paid ads alone.

Services

What I can run for your business.

Pick a starting point - most engagements start with an audit, then move into a content and technical roadmap.

SEO Audit & Diagnosis

Full technical and content audit using Semrush, Ahrefs, GSC, and GA4 to find what's blocking rankings, indexing, and traffic.

→ Crawl & indexing report
→ Keyword gap analysis
→ Competitor benchmark
→ Prioritized fix list

Content Strategy & Production

Long-form, semantically structured articles built around real user-intent keywords, formatted for both classic SEO and AI citation.

→ Keyword-to-content mapping
→ Question-based H2/H3 structure
→ Tables, FAQs, schema-ready
→ Editorial calendar

GEO - AI Search Optimization

Structure existing and new content so AI Overviews, ChatGPT, Gemini, Perplexity, and Copilot can find, trust, and cite it.

→ Content restructuring for extractability
→ AI citation tracking setup
→ Schema & entity markup
→ Ongoing citation reporting

Local SEO & Google Business Profile

Category audits, service-tag cleanup, description rewrites, and post calendars to dominate local map and "near me" search.

→ GMB category & service audit
→ Description & keyword rewrite
→ Multi-city post calendar
→ Review & click-to-chat setup

Analytics & Reporting

GA4 and Search Console setup, event tracking for lead signals, and recurring reports tied to business outcomes - not vanity metrics.

→ GA4 + GTM configuration
→ Lead-event tracking
→ Monthly performance reports
→ Looker Studio dashboards

Meta Ads Management

Paid campaigns run alongside organic growth, with ROAS tracking so every rupee spent is accountable to pipeline.

→ Campaign setup & creative briefs
→ Audience & budget management
→ ROAS tracking & reporting
→ Organic + paid alignment
Process

What the first eight weeks look like.

Every engagement starts the same way: find out exactly what's broken or missing, then fix the highest-leverage things first.

Week 1–2

Audit & Diagnosis

Full technical SEO audit, GA4/GSC review, competitor analysis, and keyword gap mapping. You get a prioritized list of issues and opportunities.

Week 3–4

Technical Fixes & Foundation

Resolve crawl errors, canonical issues, schema markup, and on-page meta optimization. Set up or clean up GA4 event tracking for leads.

Week 5–6

Content Roadmap & First Publish

Keyword-mapped content calendar built from real user intent. First long-form pieces published, structured for both search engines and AI citation.

Week 7–8

Measure & Iterate

First indexing and ranking signals reviewed. Reporting dashboard delivered. Roadmap adjusted based on what's actually moving.

Let's talk

Ready to see what your own dashboard could look like?

Send over your domain and I'll put together a short audit - indexing status, keyword gaps, and where the quickest wins are.

prathammahajan50@gmail.com LinkedIn → +91 77099 31941